If you’re feeling tapped out in the Marketing aspect of your business because you’re wearing so many other hats in your business already – I get totally get you.
Getting help with marketing
It’s always a good idea to get out there for networking, but attending workshops and seminars specifically on marketing will put you in a good place to make connections for exposure, all while have a great time traveling, connecting, learning and networking.
If you’re looking for more professional help other than what you’ve been able to put together on your own in your spare time, make sure the person or agency you are considering have earned marketing certifications and experience in your specific industry.
Also consider attending webinars to learn new strategies, going through my guides in my small business platform and conferences such as Content Marketing World to get your business to the point where you’ve done all you can and made the connections you’ll need to scale up.
Learning about social media marketing is always a good idea, even if you plan to outsource this task. People always want the option to connect with others when they need to, putting a face and personality behind the brand gives it that much more credibility. Don’t be afraid to show yourself and be present in the conversations. There’s always something to learn and better ways of doing things.
If you are ready to partner up with someone you can trust someone to help you get your business to the next level where you can pull away a bit more to focus on what you love to do instead, you need to let me know so we can get started sooner than later…
Crafting the right marketing plan
The next important parts are setting a budget, creating a winning sales funnel, the perfect content strategy to get you where the next best clients are searching for your solution, researching the right partner or agency to help you promote the right content – ALL THIS is the stuff of many business owner’ nightmares and what leads to procrastinating taking the next step.
If you’re in a similar position, please do yourself a huge favor and take the time to do what I tell my most successful small biz clients to do: Stop thinking about your Product and think about Your Business.
Stop focusing on the product/brand or sales funnel.
It’s wiser to instead move on to focusing on what you are doing to get more customers in the door (or on your website/calendar). If you take the time to organize your tasks and get to work on what will lead to more customers coming in the door, your ‘Marketing strategy’ will take care of itself.
Getting things done working on my own business, I’ve had to outsource a couple tasks before and have a small team that helps me when it comes to the logos and website designs. I run in a few circles – Marketing and Operations which is my superpower, but I’m a strong believer that everyone has their strengths and weaknesses, so I have learned to partner with others that provide quality services to my standards. This allows the small business to get the most benefit from the work towards their brand.
Evaluating marketing services
Managing your business, a small team and handling marketing for a growing business takes a lot of time for the owner. It can be overwhelming to think about all the tools you need to add to your toolkit, in addition to all the infrastructure to make sure things run smoothly.
If you’re still searching for a little help with growing your business, I’ve got you covered.
If you’re thinking about hiring someone to help with growing your business, read this guide to get an idea of what these professionals do and what types of services you may be looking for. If you’re thinking of hiring a marketing agency for help growing your business, or even design and social media marketing – here’s how you can do it.
One question many like you are asking: should I hire a Marketing Agency to grow my small business?
There is no simple answer that fits all, but Marketing Agencies tend to have large teams, expenses and many projects. That means the cost to hire them WILL be rather high. For a small business owner barely making any sales (or none at all yet), this is going to be hard to justify.
My recommendation is wait until you have done all you can organically (aka: unpaid) and that you have a high sales conversion rate (aka: lots of leads turn to sales) so that your business really does benefit from that investment, no matter what type of ‘specialization’ the agency has.
I have a checklist that helps you get clear on what steps to take to establish the main parts of your business, which I HIGHLY RECOMMEND you check off completely BEFORE investing in any Marketing Agency.
Deciding what’s the best pace for your company
Choosing where to grow your company, and how to do it – is hard work. I’ll share with you my personal journey for the best way for you to be successful – but know that it takes time, focus and action. I didn’t start my business expecting instant growth or instant success, so there is absolutely no shame in hitting a wall – and knowing it’s okay. I started freelancing back when I was in college still studying Behavioral Studies, learning how to design websites and programming computer tech. I helped struggling small business owners for free while I tested what I learned in school vs. theories I had about rising technology and changes in consumer behavior. I wasn’t in it to make money at first, but it was not considered a business then – more like a hobby.
After graduating and going into corporate, I got a preview of what makes those successful companies so great and started working on refining my strategies.
When Coronavirus suddenly hit and I found myself sitting at home with the kids along with millions of shuttered small businesses, I realized it was time I take my work seriously and apply what I had learned to help save them.
Local economies depend on small businesses – and so do the families of their owners & employees. It was my time to push to 110% growth effort for my own business and be the light for others too.
Yes I slowed down, took breaks when my father passed and then again when my mother-in-law passed, but the beauty of having your own business is that it moves at the pace you are ready. As long as you are not afraid to take that next best step.
So, take it one step at a time and you’ll soon find yourself moving along. What we’ve come to know as hypergrowth is a hyper trend – don’t give up too soon, you might be on the verge of accelerating your own success!
As long as you decide to take action, do what you can every single day and make the commitment to be successful no matter what life throws at you. What we don’t know yet, is if it’s the best idea – or if the idea is working. When was the last time you got straight to the core of your product and saw how it changed lives. It takes time, patience and thoughtful planning to do this.
Getting the most out of your investment
There are a lot of things that go into running a business. Marketing your business has the ability to expand your revenue tremendously – if you spend it wisely. It’s also the aspect of your business that shouldn’t require so much out of your time. That’s why I’m about to launch the Elevate XP app, an invite-only Lead Generation app for small business owners.
You’re not alone! Entrepreneurs everywhere are going through the same challenge as you.
The last thing you want to do is let your competitor use these tools to scale faster than you.
For the most part, you DIY everything. You work 24/7, you make the company phone calls, you even make the pizza runs. It’s easy to see how entrepreneurs get behind on their marketing efforts and ultimately run out of steam. But you don’t have to anymore.
You can have ONE APP for your social media inbox, reviews, lead gen, sales, text and email communication.
Get Help From a Pro Whenever You Need It
You’ll even have access to me to answer any Marketing or Business Development questions you may have easily from directly within the App. Once you’re ready to scale and finally outsource the work to a Pro, you can do so at your own pace with my DIY and Done-For-You Programs.
There are a ton of services out there that are marketing-specific, and it’s not uncommon to need help. Rushing to a Marketing Agency you find on Google might have you overextending your budget before you’re ready and you’ll be just another one of their hundreds of clients (it once took me 2 weeks to get an email back and most of my clients come to me after wasting their money on agencies).
Hopefully, this post gave you a solid overview of how the market works, and what you need to know in order to get a marketing plan off the ground. I want to say one more thing: With my new Lead Gen app and me as a partner, you can scale as large as you want your business to be.