Pay-Per Click Ad Campaigns: Earn More Sales by Spending Less
Everyday millions of people around the world click on PPC Advertising Campaigns. With the ever growing online business space, an ad of virtually anybody can be seen anywhere in the world right now.
There are around 5.4 Billion searches in Google alone per day. That’s actually up from 300 million searches at all major search engines combined just a couple years ago!
This accounts for 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. It’s about being in the right place at exactly the right time. That’s when your ideal client is actively seeking for the solution or product you offer. However, in order to be seen and clicked more, your website should be viewed at the top most of the search list.
SEO: Search Engine Optimization
SEO is the way that your website gets listed naturally on Google. It’s a combination of things you do that influence the raking and automatic actions that are run by the technology. SEO is great and all, but it takes time to prove to Google that you have a trustworthy website with quality content. Google Ads really are a shortcut to getting results.
Most people only reach up to the third page of a search engine. The lower your site ranks, the less chance it will be clicked.
You might be wondering: what is “Pay-Per Click” anyway?
“Pay-Per Click”, is an easy to understand advertising strategy.
In “Pay-Per Click” advertising, you pay to be always visible on the internet. First you select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. So you only pay after a visitor clicks your link. This is why it is called “Pay-Per Click”.
This is the top-tier growth area of Digital Marketing the businesses that are serious about growing their brands get on without holding back. Last year, an estimated $296.4 BILLION was spent on Ads, up from $741.2 million only years before!
The usual Search Engine Optimization can take weeks or even months to produce results. “Pay-Per Click” advertising can attract customers at an instant. Why? Because the ad can be placed on any website in addition to Google search. It can be viewed by potential online customers, anywhere, anytime and all the time. From there the challenge is placing ads only on the websites that will attract leads for YOUR specific product or services.
Magnetize Your Ideal Clients on Autopilot With Ads
Great ads attract the right audience so much faster and consistently. This is still a fairly cost-effective way of marketing products or services. In comparison, the options we used to have such as TV, newspaper, radio and billboards are much more pricy. They easily go above the $1,000 budget marks and have much wider targeting. With those, you are going for reach instead of targeting specifically the people that are most likely to convert.
You can also monitor the customers who visit your site. Learn what they are looking for and what they are buying. The magic of Ads are the ability to target an audience based on Income, Location, Interests, Behavior, etc. Even the media they interact with so you know your ads are showing only to exactly who you want. With the right creativity on using the right search-phrases, you can direct the right people who would WANT to do business with you.
Ad Campaigns can easily be managed 24 hours per day and 7 days a week online, even easier through the app I built for growing brands to simplify Marketing. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competition.
So what are you waiting for? Get on it and let your business take the fast route to success.
Get started on set up and run better Ad Campaigns:
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Let me know, you can get your next Ad Campaign built and optimized by me, a Google Ads Certified expert with 7+ years experience boosting ROI 2x faster or check out the Advertising Intelligence tool📊 in my Business Growth App so you can instantly analyze your previous Google & Facebook Ad Campaigns‘ spend, ROI and Conversion Rates.
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